Web Analytics Director - Search & Directory - Bellevue, WA

About InfoSpace

InfoSpace is a publicly held company (NASDAQ: INSP) and is well positioned for growth with market positions in several high-growth areas, a seasoned management team with proven track records, and a strong balance sheet. InfoSpace offers a dynamic workplace environment and a company culture centered on understanding and satisfying customer needs, taking initiative to identify and solve problems, respecting customers, partners and fellow employees and delivering excellence in products, services and results.

InfoSpace markets a variety of metasearch engine properties, including Dogpile, MetaCrawler, and WebCrawler, and is widely recognized as the leading meta-search player in the rapidly-expanding web search market. When a user asks a question using one of our properties, the engine pulls the top results from the best search engines, including Google, Yahoo and Ask Jeeves. Giving users the confidence that they are finding what they are looking for in a more efficient manner.

The InfoSpace directory products include both Yellow Pages and White Pages. InfoSpace markets a variety of directory products including Switchboard and InfoSpace. InfoSpace is one of the leading directory sites in the market today, and powers the directory sites of several other leading providers, including AOL. With InfoSpace directory products, users can quickly identify local or national businesses, locate contact information for friends and associates, or search for items to buy, sell, or rent.

Essential Functions:

• Conduct world-class analyses to aid business decision making.
• Educate the company as a whole regarding Web metrics - ranging from terminology standardization to the impact of user behavior on key conversion and revenue factors.
• Assisting the Product team with defining key metrics for product success and developing business cases (including ROI); financial justification for new service offerings and enhancements; identify new product opportunities through data interpretation.
• Working with Product Managers to optimize features and functionality around usage, page yield and relevance and to set benchmarks and establish analytics for key performance criteria.
• Work with Marketing to perform analysis ranging from clickstreams to deep data dives driven by demographic and psychographics data.
• Determining the requirements for, managing the implementation of and training the end-users of a distributed reporting tool.
• Develop best practice approaches for analyzing user behavior on the web site(s); as well as general tracking set-up, and data interpretation.
• Work with management within the Web team to focus on the customer and produce a world-class web site experience; leveraging data as available to provide un-biased input to decisions made regarding the site.
• Build and manage a team and develop internal talent for web analytics.
• Analyze web site performance and trends, and click stream path analysis activity
• Conduct Ad-Hoc Traffic Analysis of key areas of the site
• Develop and evolve monthly Web Traffic Reports
• Collaborate with Marketing to better understand our external site performance
• Participate in the design and site flow to make sure that all metrics are built into the system.

Key Competencies:

• Experience with Data Warehousing highly desirable.
• Highly proficient at analyzing and interpreting data; able to synthesize information from a variety of sources and translate into effective and actionable plans.
• Excellent leadership skills and ability to directly communicate and participate in cross-functional teams.
• Excellent analytical skills.
• Should have knowledge regarding website design and its impact on the customer experience (e.g. navigation).

General Knowledge and Technical Skills:

• Solid knowledge of SQL databases, SAS web analytics tools and Excel.
• Must be able to think strategically about customer needs, product designs, and data analysis.
• Strong organizational, verbal and written communication and presentation skills.
• Advanced proficiency in Microsoft Office applications.

Required Education and Experience:

• MBA / PhD. market research, math, statistics, marketing, psychology, statistics or other related field; plus 7 years or more experience in online data analysis or online information products preferably in search engine analysis.

Must be currently authorized to work in US or have existing US Visa’s which can be transferred.

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