Marketing Analysts/ Statistical Modelers - All Levels Nationwide

These are at the VP, Director, Senior analyst and analyst level. Our clients offer competitive salaries and bonus potential, as well as comprehensive benefits.

Responsibilities

Specific analytic and customer insight capabilities include:

• Behavior insight, through data mining, modeling, and segmentation as input into overall strategy.
• Contact management strategies and campaign planning - intensity, sequencing, frequency, channel and marketing ROI optimization, testing, modeling and decision rule development.
• Customer Value Enhancement Strategies - (acquisition, cross-sell, optimization, retention). Business decision rule design and analytic design for real time marketing and creating the branded customer experience.
• Marketing Mix modeling - defining the right spending mix across marketing mix elements (TV & Print Advertising, Coupons, In-Store Promotions, Price Discounts, etc)

• An undergraduate degree in marketing, or quantitative methods, and a graduate degree in statistics, econometrics, operations research or related field;
• At least 2 years BUSINESS EXPERIENCE in the development and application of analytical modeling of customer information and the use of regression, factor and cluster statistical techniques for segmentation, response, attrition, retention, and profitability analysis; recognizes the data import / export process between SAS and other software platforms; recognizes how complex queries impact marketing database performance and implications for customer database user access and network design;
• Some positions also require knowledge of Webtrends, Coremetrics, Omniture, Hitbox (WebSideStory), Google Analytics, ClickTracks.
• Extremely strong interpersonal skills, with the ability to present and interact with clients and internal marketing staff;
• An ability to communicate effectively with executive management, marketers and analytic team members
• A deep understanding of financial, descriptive, and predictive modeling techniques and their application for customer portfolio strategy development and acquisition, stimulation / development, retention & win-back;
• Recognizes the difference between the application of decision sciences for customer portfolio management vs. campaign targeting and execution;
• Recognizes how to integrate analytical modeling and data mining with external customer research to develop integrated customer profiles from which to drive customer segmentation and campaign execution;
• Good communications and presentation skills and a demonstrated ability to interpret and translate modeling results into implications for customer acquisition, value proposition development, and campaign management for marketers;

Visit our website for details on some of our current openings: www.rlzapinassociates.com

RL Zapin Associates, Inc. specializes in the recruitment of Quantitative Marketing professionals. We have industry experience prior to becoming recruiters. We customize our efforts to suit your particular needs. We work with you, listen to you, and ask your permission before representing you to our clients.

We are currently recruiting nationally for numerous quantitative analytic positions at all levels, that support marketing - database marketing / direct marketing / decision support analysis / statistics. Our clients include major financial services companies, database marketing agencies, leisure companies and retailers.

Current jobs we are working on are located in: Seattle NYC NJ CT Atlanta IL Detroit VA FL DC MN OH MD Philadelphia and SF ..

Send resume to: resumes@rlzapinassociates.com

This job ad has expired. Click here for active job ads.