Director of Analytics - NYC, Atlanta or Seattle

Responsibilities

• Contribute to new business efforts as well as work on current clients
• Work with client, Account Service and Creative staff to create relevant and strategic marketing strategies
• Find and focus upon the intersection between consumer need and client benefit to create compelling messaging
• Help distill consumer insight from disparate sources into actionable intelligence; assist in keeping the client teams informed of findings that impact client target audience
• Lead internal insight generation process to ensure that the insights are incorporated into the agency.s creative thinking
• Develops and oversees analysis and modeling on projects across multiple accounts
• Able to communicate all aspects of project: design, findings and conclusions
• Able to write and deliver final presentation
• Able to handle all communication with clients and vendors
• Able to develop proposals for existing clients and new prospects
• Provide consultation on developing and/or using consumer and market research
• Monitor cultural and social trends and their impact on consumers. attitudes, behaviors and perceptions using a variety of market and research data
• Manage large-scale proprietary and/ or secondary research projects with attention to quality control, budget adherence and actionable analysis and recommendations
• Provide leadership in developing and writing clearly defined briefs that contain concise information on product, audience and strategy
• Provides leadership in developing and communicating client analytic strategies
• Sets priorities and makes adjustments to reach goals across multiple projects
• Provides appropriate development plans and opportunities to direct reports
• Work with and through Analytics to scope research projects as necessary as well as develop tools to understand consumer behavior
• Other special projects as needed and assigned

• Graduate Degree in Quantitative Field
• 10+ Years experience in Marketing
• Experience in Direct to Consumer marketing analytics
• Experience in developing Segmentation, Life Time Value and Targeting Models
• Working knowledge of different statistical techniques: Discriminant Analysis, Logistic Regression, CHAID, Cluster Analysis, Factor Analysis, etc
• Working Knowledge of experimental/test design
• Working knowledge of survey design and analysis procedures
• MS Office
• Must have SAS, SQL and WebTrends experience preferred
• Travel: 25%-50%

Roni, roni@datashaping.com

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