Senior Marketing Statistical Analysts - Nationwide
We have exciting opportunities with our Fortune 500 clients nationwide for
positions that measure the impact and effectiveness of direct marketing
programs. Positions include Decision Support, Database Marketing, Web
Metrics, Online Analytics and Strategy, Direct Marketing Measurement and
Analysis, Modeling and Statistical analysts, Consumer Insights, CRM and
Marketing Mix Modelers.
Our clients offer competitive salaries and bonus potential, as well as
comprehensive benefits.
Responsibilities
Specific analytic and customer insight capabilities include:
- Behavior insight, through data mining, modeling, and segmentation as
input into overall strategy.
- Contact management strategies and campaign planning - intensity,
sequencing, frequency, channel and marketing ROI optimization, testing,
modeling and decision rule development.
- Customer Value Enhancement Strategies - (acquisition, cross-sell,
optimization, retention). Business decision rule design and analytic design
for real time marketing and creating the branded customer experience.
- Marketing Mix modeling - defining the right spending mix across
marketing mix elements (TV & Print Advertising, Coupons, In-Store
Promotions, Price Discounts, etc)
Analyses include
- descriptive modeling- segmentation, share of wallet
- predictive modeling - response, attrition, risk
- financial modeling - current and future value, LTV
Requirements
- An undergraduate degree in marketing, or quantitative methods, and a
graduate degree in statistics, econometrics, operations research or related
field;
- At least 2 years BUSINESS EXPERIENCE in the development and application of
analytical modeling of customer information and the use of regression,
factor and cluster statistical techniques for segmentation, response,
attrition, retention, and profitability analysis using SAS or SPSS;
- Some positions also require knowledge of SQL, Webtrends, Coremetrics,
Omniture, Hitbox (WebSideStory), Google Analytics, ClickTracks.
- Extremely strong interpersonal skills, with the ability to present and
interact with clients and internal marketing staff;
- An ability to communicate effectively with executive management, marketers
and analytic team members
Contact
Roni, roni@datashaping.com
This job ad has expired. Click here for active job ads.
|
