Web Audience Analyst (Knoxville, TN)

The Website Metrics Analyst will be involved with analyzing all client Website traffic and tracking metrics.   The candidate will also work with client account teams, explaining website metrics to non-technical personnel.  Scripps sites rely on robust consumer traffic and loyalty to our high-quality news and information services to provide an online environment that encourages growth of multiple advertising programs. For a detailed job description, please visit our website: www.scrippsnetworks.com

• Analyze traffic and audience demographics across our network of Websites and prepare monthly reports that highlight key metrics and trends
• Additional reports include email newsletter performance/revenue analysis, quarterly site profile sheets, and industry best practices for whitepapers and  strategic reports that highlight key metrics and trends
• Coordinate Website analytics tools and relationships with technology vendors
• Participate in site builds/relaunches to ensure proper measurement tools and optimization tools are in place prior to launch
• Create/edit PowerPoint presentations for senior management
• Oversee analytics data updates of Intranet sites
• Work closely with project teams to understand clients’ business models, channel efforts, marketing programs, business goals, and key measurements
• Provide insight and actionable recommendations for improving our clients’ customer experience, marketing, merchandising, and content
• Work with corporate directors and site managers to define desirable audience segments for advertising programs, understand scope and characteristics of target segments, and develop strategies to grow and engage them
• Work with corporate directors and site managers to develop a deep understanding of consumer audience loyalty to Scripps’ sites by tiers of usage, the relative business value of each defined tier, and strategies for increasing the size of the most valuable loyalty tiers
• Work with corporate directors and research managers to develop Website user testing programs, including focus groups and task-oriented usability research

Education:  Bachelor’s degree in related field.

Experience:   2 years experience in online analytics or consumer-marketing related field.  Experience with newspapers or media/advertising models preferred.

Ø       Passion for data and degree work in Business, Marketing, Statistics, Psychology, Mathematics, or related area strongly preferred

Ø       Superior communication skills – verbal, written and oral presentation – including reporting on audience metrics and segmentation strategies to site managers, newspaper publishers and corporate officers

Ø       Proficient in using Excel to analyze, manipulate, and interpret data

Ø       Demonstrated history of successfully working with cross-functional teams in a collaborative, dynamic environment

Ø       Basic understanding of Website user research principles, including usability heuristics evaluation, focus group research and survey methods

Ø       Patience and ability to excel under pressure, managing staff and projects on behalf of multiple peers and executives, often with tight and inflexible deadlines

Ø       Strong skills with general Website analytics software, such as Omniture, SiteCatalyst or WebTrends and Website behavioral software, such as Tacoda Systems

Ø       Basic familiarity with the capabilities and usages of common Internet technologies, including:

o        Formatting languages, e.g. HTML, XHTML and XML

o        Presentation logic, e.g. CCS, XSL

o        Scripting and programming environments, e.g. JavaScript, Perl Cold Fusion, Java/JSP

o        Database environments and programming interfaces, e.g. Oracle, MySQL, SQL Server

o        Productivity software, e.g. Office, Project, Dreamweaver.

Lysette Kok                (Add to Contacts)
Contact by recruiter@scrippsnetworks.com please.
(865) 560-3995
www.scrippsnetworks.com (Media)
recruiter@scrippsnetworks.com

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