Marketing Analytics Manager - Paypal (San Jose, CA)

With

We are seeking talented professionals who thrive in a fast paced, exciting environment, and want to constantly improve a service used by millions each month.

Primary Job Responsibilities

This role will be responsible for developing marketing metrics and analysis to enable us to assess and optimize the efficacy of marketing efforts over time. This role will work closely with the program and campaign teams to plan and evaluate marketing programs through closed-loop analysis.

• Interface with either Consumer or Merchant Services marketing teams to provide analytic support to marketing execution, including marketing dashboard, in-depth campaign and customer analysis.
• Act as consultative resource to help design marketing campaign metrics and implement campaign test design to ensure valid campaign optimization and ROI evaluation.
• Develop business insights based on analysis results and communicate key findings to various stakeholders to facilitate data-driven decision-making.
• Design and develop ad hoc marketing analysis to support hypothesis for opportunities in the areas of customer acquisition, activation, and retention.
• Partner with groups within and outside marketing, including Marketing Solutions, Web Analytics to establish data tracking process, and identify and integrate additional data sources.
• Participate in the ongoing efforts to standardize and automate marketing dashboards and work with IMD to create/enhance standard reports using business application tools like Microstrategy.

Job Requirements

• 5+ years progressive business experience in database marketing, marketing analytics and/or business intelligence.
• Proficiency in large database manipulation through standard access tools, such as SQL (MS-Access, SQL Server, Oracle), and reporting tools (Microstrategy, Business Objects, Crystal Reports). Advanced Excel skills including Pivot Tables a must.
• Experience in SAS and/or SPSS for basic statistical data analysis.
• Strong communication skills to collaborate with marketing to understand requirements and interpret findings
• Ability to work in a fast paced environment and juggle competing priorities

Education: Bachelors Degree or Equivalent

PayPal Careers Offer:

• Competitive salary & benefits
• Exciting, high-profile product
• Outstanding career and growth opportunities
• Energetic, team-oriented atmosphere

To apply for this position, please visit our Careers Site at
http://www.paypal.com/html/paypal_jobs.html. To begin the application process, enter the Job Number 14285BR into the Requisition Number search field and select submit. You can now begin applying for the position.

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