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Technical Marketing Manager - Yahoo (Sunnyvale, CA)Location: Sunnyvale, CA Job ID: RX1000020320 The Internet is a big, busy place, and we at Yahoo! are proud to stand out in the crowd. As the world's number one Internet brand, servicing over a half billion people, we're determined to maintain our commitment to delivering news, entertainment, information and fun... each and every day. In order to maintain our position as one of the world's most trafficked Internet destinations, we're always on the lookout for people with big ideas and big talent to help us provide our visitors with the innovative products and services they've come to expect from Yahoo!. We're looking for people like you. How Big Can You Think? The Yahoo! Global Direct Marketing team is seeking a dynamic, talented, and seasoned Technical Marketing Manager/Analyst to play an integral part in testing, analyzing, and improving campaigns that cover multiple communication channels and cross several business lines. Responsibilities include: * Analyze campaign data across numerous marketing channels, which include: Yahoo! Network, Email, SEM, etc. to report key performance indicators such as CPC and ROI, as well as assist Campaign Managers and Marketing Managers optimize campaigns through analysis and testing implementation. * Take ownership of customer engagement analytics, which requires maintenance and delivery of an ongoing reporting dashboard, as well as providing ad hoc, but insightful analysis in support of increasing customer engagement. * Assist in customer segmentation, as needed, using relevant input factors including behavioral data, profile data, user characteristics, as well as available external/3rd party data. * Mine and analyze rich Yahoo! customer data to provide insights to drive marketing strategy and support decision making in media mix, targeting, network optimization and customer engagement. * Create test plans and utilize best practices in design and analysis to isolate and understand factors that most directly affect media and creative effectiveness. * Manage projects from inception to delivery, including determining specs, defining processes for execution, data analysis, and delivery of results via written and verbal presentations * Serve as a liaison between GDM and specific BU marketing teams, as needed, to share learnings and best practices, to ensure their analytical needs are met, and to provide consistency for GDM cross-BU reporting. * Work closely with corporate/BU data infrastructure teams to ensure data integrity in all the reports and analysis published. Minimum Job Qualifications: * 6+ years experience in marketing and business analytics, reporting development and data mining, preferably in a consulting role. Experience in finance, statistical modeling and advance analytics (i.e. segmentation, experimental design) is highly desired * Experience in the internet or other fast pace industry is required. * Strong analytical skill and background or experience in statistics; able to translate a business problem into a math/statistical model and follow up with implementation and analysis in non-technical terms. * Must be detail and deadline oriented and be able to "multitask" and meet concurrent, rigorous deadlines under fast-paced environment * BS or MS degree with quantitative focus, such as statistics, economics, operational research. MBA with quantitative background preferred Preferred Job Qualifications: * Experience with online campaign and ad delivery * Thought leadership and ability to articulate and present actionable business insights to BU marketing team; * Strong technical and conceptual communication skill and experience in working directly with internal/external clients * Strong business acumen, solid understanding of key marketing and financial metrics and their business implication Yahoo! Inc. is an equal opportunity employer. For more information or to search all of our openings, please visit http://careers.yahoo.com Apply online at http://careerportal.resumix.com/pljb/yahoo/yahoo_jobs/applicant/jobClick.jsp?count=1&id=8183 This job ad has expired. Click here for active job ads. |
