Senior Manager, Direct Marketing Analysis - Netflix (Palo Alto, CA)
THE COMPANY
Netflix (NASDAQ: NFLX) is the world's largest online DVD movie rental service, offering over six million members access to 70,000+ titles. Our appeal and success are built on providing the most expansive selection of DVDs; an easy way to choose movies; and fast, free delivery.
Members have the choice of ten subscription plans, starting at $5.99 per month for one DVD out at a time (2 a month). There are no due dates, no late fees and no shipping fees. Members enjoy fast and free delivery: we reach more than 90 percent of our members with generally one business-day delivery and provide free, prepaid return envelopes. With no commitments, members can cancel anytime. Our "no late fees, no due dates" online movie rental model has eliminated the hassle involved in choosing, renting and returning movies.
Not a member? Try Netflix for free by visiting www.netflix.com.
THE OPPORTUNITY
Reporting to the Director of Print Channel Marketing, the Sr. Manager, Direct Marketing Analysis, will be responsible for developing multiple customer acquisition targeting models and for conducting backend analyses (including model/segment performance, file attrition, retention and lifetime value) for solo direct mail, shared mail, FSI and package insert programs.
The successful candidate will have exceptional analytical skills, a strong understanding of offline direct response vehicles (direct mail, FSI, insert media), list/offer strategies and the ability to process and translate large amounts of data into actionable insights and recommendations.
RESPONSIBILITIES
Create targeting models and customer segments for direct marketing programs.
Provide front end counts and analysis.
Refine existing, and develop new, prospect segmentation.
Measure, analyze and report key trends in model performance.
Process and develop actionable insights from large amounts of data.
Develop original recommendations through independent analysis of direct marketing data.
Contribute database insights to ongoing direct marketing targeting and segmentation strategy.
Develop a deep understanding and knowledge of the data warehouse and customer datamart.
Effectively partner with data warehouse on large data infrastructure and tool development projects.
Have a strong consumer marketing interest not limited to data analysis, but interest in all aspects of direct response including; creative, offer strategy & production.
REQUIREMENTS
5 or more years work experience - preferably in a direct response analyst role with a premier marketing consultancy, direct response or retail enterprise.
Experience in creating original customer segments and models for marketing application.
Expert in statistical analysis and with data mining tools such as SAS Miner.
Deep technical knowledge of current direct response techniques, strategies and trends.
Exceptional analytic skills as well as a strong interest in all aspects of direct response marketing from creative development through post campaign analysis.
Strong PC skills and proficiency with a variety of software applications, including SQL, Oracle Discoverer, Excel, Power Point and Word
A mind for effectively managing details.
The ability to focus on projects to their completion.
Proficient verbal and written communication skills.
BA required. Advanced degree in business, mathematics or statistics desirable.
CHARACTERISTICS FOR BEST FIT AT NETFLIX
The Netflix culture is a good fit for anyone with the following qualities:
Judgment. Your judgment calls turn out well (people, technical, business, and creative judgment calls). Your insights are influential and important.
Productivity. You are very effective in getting work done. What you accomplish amazes people.
Creativity. You are inventive. You re-conceptualize issues to come up with innovative but practical solutions to hard problems.
Intelligence. You think broadly and strategically. You make subtle connections others miss. You absorb large amounts of information rapidly. You learn fast. You can change directions rapidly when appropriate.
Honesty. You are known for your candor. You avoid partial truth and tinted truth. You are non-political and straightforward when you disagree with others. You only say things about people you will say to their face.
Communication. You are effective communicating both in meetings and 1 to 1.
Selflessness. You are perceived to be guided by what you think is best for the company, rather than best for yourself. You are ego-less when it comes to finding the best ideas and interacting with others.
Reliability. Colleagues perceive they can depend upon you. You are not prone to flakiness, anger, or impulsiveness.
Passion. You care deeply about the company’s success and your colleagues know it. Your thirst for excellence is infectious and inspiring.
For quick consideration
Click here to apply
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