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Senior Analyst, Advertising Agency (San Francisco, CA)MRM is the relationship marketing agency of McCann Worldgroup. With 64 offices in 37 countries, over 1600 employees and gross billings in excess of $1 billion, MRM is a global leader in customer-direct marketing solutions. MRM's capabilities span the full spectrum of relationship marketing including: market and consumer analyses, segmentation, on-and off-line direct marketing, database management and analytics, cross-channel media technology solutions, and breakthrough creative. MRM partners with their clients to optimize customer communications across a broad spectrum of relationship-driven marketing channels both on and offline. Further, MRM has developed proprietary tools and processes to advance the effectiveness and efficiency of their clients' marketing efforts. http://www.mrmworldwide.com http://www.mccann.com Named as the B2B magazine’s “Direct Agency of the Year”, MRM’s global client roster includes blue-chip companies such as General Motors, UPS, Dell Computer, Avaya, AMD, Nestle, and Microsoft. MRM manages strategy and campaign work behind Microsoft’s MS Office Suite, Exchange, Windows Vista, Microsoft Business Solutions and the Small and Mid-Market Solutions and Partners customer segment. Summary: The Senior Analyst is responsible for owning assigned analytics and reporting initiatives from project inception through final debrief. The Senior Analyst first works closely with Media, Strategic Planning, and Account Management on the forefront of programs to ensure that campaigns have appropriate benchmarks and are ultimately measurable. The Senior Analyst is also responsible for the development and management of the Test & Measurement plan, which details analytical measurement plans and timelines. Finally, the Senior Analyst performs the campaign analysis and creates the final campaign deck. In most cases, the Senior Analyst will have a formal role in the presentation of results to external clients. Responsibilities: • Owns analytics and reporting projects (e.g., measurement of a marketing campaign) from project inception through final debrief. • Partners actively on the forefront of advertising and CRM initiatives (e.g. proposals, methodological design) with Media, Strategic Planning, and Account Management to ensure measurability of programs and campaigns. • Works closely with Target Strategists to ensure campaign tracking mechanisms are put into place. • Creates Test & Measurement plans for client campaign, including the development of forecasts/benchmarks, data requirements, and reporting templates. • Prepares and manages against detailed analytical plans and project timelines. • Analyzes client data to provide meaningful campaign conclusions and implications. • Works closely with Media and Account Management to identify and translate learnings into actionable recommendations designed to improve the quality of future marketing efforts. • Produces quality analytical deliverables on a timely schedule that meet or exceed client expectations. • Develops and proactively maintains ongoing expertise in MSFT procedures/initiatives that impact Measurement & Analysis (e.g. Project Mosaic, Campaign Metrics, Mail Trees, etc). • Develops and proactively maintains an understanding of clients’ businesses, customers and products. • Applies consistent analytical structure and frameworks to facilitate analysis across multiple campaigns. • Provides thought leadership in the selection/testing of analytical tools and development of analytical processes. • Manages relationships with select analytical partners within and outside of the MRM Partners network. • Works towards the cataloging of reusable content (e.g. proposals, campaign plans, presentation decks, etc.). • Shares campaign developed knowledge with other MRM SF members. • Assists and mentors more junior Analysts. Qualifications: • BA/BS required, MBA or Masters in related field strongly preferred • 3-5 years experience in analytics for direct marketing and advertising industry required, focusing on marketing campaign effectiveness reporting, analytics, and development of customer knowledge in a fast-paced client environment. • Highly process oriented, with a lack of contentedness around status quo processes—driven by a desire for continuous improvement of processes and associated documentation of efforts. • Experience working in software/technology vertical preferred. • Strong proficiency in the utilization of analytical techniques for the measurement of online advertising, CRM and web environments. • Active thought leader with a deep analytical heritage. • Excellent track record in the integration and use of customer data to develop conclusions, implications, and recommendations that shape future marketing decisions for high-level clients • Expertise in various analytic and measurement technologies, including an understanding of their respective competitive landscapes. • Possesses exceptional written and verbal communication skills (clear, efficient, and non-ambiguous). • Strong methodological background in development of online tests for evaluation of online media and creative. • Demonstrates ability to multi-task in a fast-paced data environment. • Motivated, self-starter. • Strong proficiency in SAS and/or SPSS, Access, SQL, Excel, Powerpoint, Omniture, Webtrends, Hitbox, Atlas, and other data processing and reporting tools • Some experience in the development of marketing models, including: regression, CHAID, factor analysis, cluster analysis. • Experience in primary research (e.g., questionnaire, methodological design, results analysis and interpretation) **Qualified candidates, please send cover letter, including salary requirements, and resume to SFOMRM.Spa@mccannsf.com. **Please indicate "Senior Analyst" in subject line. 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