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Sr. CRM Business Analyst (Boston, MA)

Reperio, Inc., a Boston area Executive Search Firm, is conducting a search for one of its local clients. Our client is seeking a Business Analyst with CRM / Database Marketing related experience. This individual will be a key client point of contact ensuring that clients’ business needs are solved in the solutions our client provides. He or she will provide the bridge between the client's data, the marketing tools and the client's marketing applications. This position requires in-depth understanding of customers’ business and marketing objectives and corresponding methods of achieving those objectives.

Primary Responsibilities:

• Serve as a core member of the implementation team for new engagements.
a. Lead Discovery sessions – capture, interpret, and document business requirements
b. Work with the technical implementation team to develop a solution design capable of fulfilling the customer’s current and future marketing and analytic needs.
c. Ensure accuracy and completeness of project deliverables.
• Represent expertise to clients in the strategies, tactics, and day-to-day needs of database marketing, the tools our client delivers, and the data which drive them.
• Provide one-to-one mentoring to existing and new clients; share best practices and enhance their understanding and use of their marketing database
• Work with clients and account teams to develop solutions to specific-client issues, providing industry and/or access tool expertise.

Requirements –

The ideal candidate will thrive in a fast-paced fluid environment, balancing competing priorities. He or she will be skilled in creative problem solving and be naturally curious and driven to learn. The ideal candidate also will combine attention to detail with a broad perspective of a client’s business needs.

The candidate MUST have:

• 5 to 7 years experience in a database marketing or customer analytics environment with a strong understanding of the challenges that marketers face from day-to-day.
• Hands-on experience implementing or using business intelligence or campaign management tools in the Financial, Retail, Automotive, or High Tech industries.
• Working knowledge of campaign planning, execution, measurement.
• Top-notch analytical skills coupled with a solid business foundation, particularly in marketing topics.
• A poised and professional presence and strong verbal and written communication skills.
• The ability to integrate the cross functional needs of marketing, technology, and other areas of an organization into an effective business solution.
• Willingness and ability to travel (approximately 10-20%).

The ideal candidate will also have:

• Hands-on experience implementing and using a leading campaign management solution.
• Proficiency in SQL as well as general knowledge of relational database technology, especially with star schemas and data marts architecture.
• Experience with business intelligence tools such as Cognos, Microstrategy, SAS, and Business Objects, in support of pre-campaign and post-campaign analysis.
• A working knowledge of statistical modeling (knowing the business uses, limitations, and requirements).

To be considered for this position, please forward you resume to:

Bruce Martin
Reperio, Inc.
bmartin@reperio.com

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