Data Strategy (New York, NY)

TACODA®, Inc. (www.tacoda.com) is the world’s largest and most advanced behavioral targeting advertising network. Since 2001, TACODA has provided a comprehensive range of behavioral targeting solutions to thousands of Web publishers and brand marketers. TACODA enables brand advertisers to target relevant messages to specific audience segments serving people, not pages. Virtually every top 100 online advertiser has run campaigns on TACODA-enabled Web sites.

Responsibilities Include:
• Develop, validate and maintain audience data models and segmentation algorithms
• Support development of a structured category model (taxonomy) for behavioral classification
• Work with Engineering team to develop and maintain world-class data warehousing and computational analytics system
• Recruit and lead a team of analysts
• Use relational and analytical databases for goal-based analysis to evaluate product performance and business opportunities
• Lead cross-departmental team to develop, validate and maintain corporate data strategy

Requirements
• Master’s level degree in quantitative or analytical discipline such as Statistics, Decision Sciences, Operations Research or Econometrics. PhD preferred.
• 10+ years of experience:
o 5+ years experience developing analytical models in marketing, finance, advertising or economics.
o 2+ years leading a team of analysts
o 3+ years experience with SQL, SAS, SPSS or Oracle data mining tools

• Expert knowledge of analytical techniques including Classification Algorithms, Decision Trees, Bayesian Networks, Factor Analysis and Cluster Analysis
• Experience working with very large data sets is helpful
• Web Analytics experience a plus
• Working knowledge of one or more software development languages expected (Java, C, C++, C#, PHP, Perl)

Please send your resume with a cover letter and salary requirements to resumes@tacoda.com with the job title in the subject line.

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