iProspect seeks a Paid Search Analyst to execute tasks for our client's pay-per-click campaigns. The Paid Search Analyst is responsible for executing paid search practices, creating reports and tracking performance on paid search campaigns, while working in close conjunction with the various teams to coordinate the larger search engine marketing campaign. This individual must ensure that the clients' expectations are constantly being exceeded.
Essential Job Functions:
Implementation of paid search strategies developed by the Client Services Team
Interaction with the Paid Search Team to communicate campaign progress and outcomes
Writing creative copy for use in the paid search campaign ads
Developing relevant keyword sets for client campaigns
Monitoring the progress of campaigns on a bid management tool
Managing client campaigns on a variety of second-tier PPC engines
Developing and maintaining campaigns within various paid inclusion and shopping engine programs
iProspect is the Original® Search Engine Marketing Firm. Our customized suite of services includes natural ("organic") search engine optimization, pay per click advertising management, paid inclusion management, feed management, search leveraged public relations, and Web analytics. We improve website search engine placement, enhance user experience, improve conversion rates, and maximize the return of our clients' Internet marketing investments. Our clients include some of the largest and most recognized brands in industries ranging from retail to healthcare to financial services.
iProspect is the home of an enthusiastic, experienced management team that trusts employees to get the job done while encouraging a fun and relaxed environment. Employees are supportive and helpful as they work together to help clients see actual progress week by week. As part of the Isobar and Aegis Media global network, iProspect offers a wealth of opportunities to help you begin, grow, and advance your career. We offer a competitive base salary commensurate with experience, a generous benefits package, a bonus program, along with an enjoyable and rewarding corporate culture.
If you are ready to learn, ready to witness the results of your hard work, and ready to begin a cutting-edge and enjoyable career, send your resume, cover letter, and salary requirements to: iprospectcareers@iprospect.com (Phone calls will not be accepted)
Experience Required:
Ability to think analytically, communicate complex issues and develop recommendations
Advanced knowledge of Microsoft Office, particularly Excel for data analysis
Demonstrated ability to make effective decisions in a fast-paced environment
Highly organized with the ability to prioritize in a rapidly changing environment
Excellent writing skills and command of the English language
Experience managing ROI-driven paid search campaigns is preferred
