Expedia, Inc. is one of the world's leading travel services companies. With its portfolio of travel brands, Expedia, Inc. empowers business and leisure travelers with the tools and information they need to easily research, plan, book and experience travel.

In 2006, the top 4 online travel agencies (including Expedia) received more than 50 percent of click-throughs from sponsored ads compared to just 11 percent across Web search activity. Expedia is known for demonstrating leadership in total ad exposures and sponsored click-throughs. Clearly, we take Search Engine Marketing seriously, and the industry returns the favor. If you are looking to take a step-up to a premiere client in the eyes of search engines, you need to join the Expedia.Search team!

To this end, we are currently seeking a Search Engine Marketing Manager to directly own and strategically manage high volume paid search campaigns critical to Expedia.com's success. In this role, you will manage relationships with search engine account teams and vendors, grow/adapt campaigns to generate incremental revenue, manage large budgets to specific ROI goals, and innovate to produce revolutionary successes.

We are looking for someone who has 1) experience and demonstrated success in directly managing paid search campaigns, OR 2) deep experience and demonstrated success in direct response online marketing.


Responsibilities
Directly own, manage, execute, and develop existing paid search campaigns to profitably generate bookings and revenue growth for Expedia.com.
Provide weekly/monthly/quarterly performance reports, projections and reviews.
Manage & continually extract incremental strategic or tactical value from direct relationships with search engine partners and vendors.
Mine and analyze data to generate actionable insights in order to improve campaign growth and efficiency.
Manage cross-functional relationships and coordinate efforts with Merchandising and other Marketing channels to achieve greater clarity around goals, implementation of campaigns, and measurements of success.
Continuously test for success (ads, landing pages, keyword expansions, etc.) and develop an efficient infrastructure to do so, as well as to syndicate that success throughout all search campaigns managed by the team.
Enhance the Expedia.com search marketing knowledge base
Manage campaign invoicing to ensure, timely payments to vendors.


Expedia offers a high energy, entrepreneurial environment that encourages new ideas and thinkers at all levels. We provide a comprehensive compensation and benefits package including insurance, 401K with company match, generous vacation, casual attire, free parking, and an exciting and dynamic work environment.

QUALIFIED APPLICANTS ARE ENCOURAGED TO APPLY VIA OUR WEBSITE @ http://www.expediajobs.com/

Skills
2+ years of direct search marketing campaign management experience.
2+ years of relationship management experience with search engines and/or other publishers or ad networks strongly preferred.
1+ year of experience with an advanced analytics software package, such as Omniture or Core Metrics, and super strong analytical skills.
Demonstrated strength analyzing data to generate insights and execute accordingly
Superior Excel skills and ability to work with large amounts of data. Pivot tables are essential. A mastery of text, logical, and lookup functions are highly desired. Macro authoring, statistical functions, and MS Access skills a bonus. .
Demonstrated success in creative/ad copy authoring and testing on a massive scale.
Fluency in HTML
Knowledge of SE API capabilities, benefits
Experience with Yahoo Panama platform either thru beta testing, migration, or live program management is a huge plus.
Self-starter, independent thinker, and whatever it takes to get the job done right attitude.

Expedia.com

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