Senior Manager, Direct Marketing Modeler - Netflix (Los Gatos, CA)

THE COMPANY

Netflix (NASDAQ: NFLX) is the world’s largest online movie rental service, providing 6.3 million subscribers access to more than 75,000 DVD titles. Revenue has grown from $5 million in 1999 to nearly $1 billion in 2006. The company is expanding and is sustaining its rapid growth.

The company has nine rental plans starting at $4.99 per month. The popular $17.99 plan allows Netflix members to rent as many DVDs as they want, and keep them as long as they want with three movies out at a time. With Netflix, there are no due dates, no late fees and no shipping fees. DVDs are delivered for free by first-class mail from more than 40 regional shipping centers located throughout the United States including Alaska and Hawaii. More than 90 percent of Netflix members receive their DVDs generally with one business-day delivery. In addition, Netflix has introduced an instant watching feature that allows members to watch more than 1,000 titles instantly on their personal computer and the company says it will extend this feature to any screen, such as a cell phone or plasma TV, that people choose in the future. The company provides subscribers extensive information about DVD movies, including critic reviews, member reviews, on-line trailers, ratings and personalized movie recommendations.

Not a member? Try Netflix for free by visiting www.netflix.com.

THE OPPORTUNITY

Reporting to the Director of Print Channel Marketing, the Sr. Manager, Direct Marketing Modeler, will be responsible for developing multiple customer acquisition targeting models and for conducting backend analyses (including model/segment performance, file attrition, retention and lifetime value) for solo direct mail, shared mail, FSI and package insert programs.

The successful candidate will have exceptional analytical skills, a strong understanding of offline direct response vehicles (direct mail, FSI, insert media), list/offer strategies and the ability to process and translate large amounts of data into actionable insights and recommendations.

• Create targeting models and customer segments for direct marketing programs.
• Provide front end counts and analysis.
• Refine existing, and develop new, prospect segmentation.
• Measure, analyze and report key trends in model performance.
• Process and develop actionable insights from large amounts of data.
• Develop original recommendations through independent analysis of direct marketing data.
• Contribute database insights to ongoing direct marketing targeting and segmentation strategy.
• Develop a deep understanding and knowledge of the data warehouse and customer datamart.
• Effectively partner with data warehouse on large data infrastructure and tool development projects.
• Have a strong consumer marketing interest not limited to data analysis, but interest in all aspects of direct response including; creative, offer strategy & production.

REQUIREMENTS

• 5 or more years work experience - preferably in a direct response analyst role with a premier marketing consultancy, direct response or retail enterprise.
• Experience in creating original customer segments and models for marketing application.
• Expert in statistical analysis and experience with data mining tools, SAS Miner.
• Deep technical knowledge of current direct response techniques, strategies and trends.
• Exceptional analytic skills as well as a strong interest in all aspects of direct response marketing from creative development through post campaign analysis.
• Strong PC skills and proficiency with a variety of software applications, including SQL, Oracle Discoverer, Excel, Power Point and Word.
• A mind for effectively managing details.
• The ability to focus on projects to their completion.
• Proficient verbal and written communication skills.
• BA required. Advanced degree in business, mathematics or statistics desirable.

CHARACTERISTICS FOR BEST FIT AT NETFLIX

The Netflix culture is a good fit for anyone with the following qualities:

• Judgment. Your judgment calls turn out well (people, technical, business, and creative judgment calls).
• Your insights are influential and important.
• Productivity. You are very effective in getting work done.
• What you accomplish amazes people.
• Creativity.
• You are inventive.
• You re-conceptualize issues to come up with innovative but practical solutions to hard problems.
• Intelligence.
• You think broadly and strategically.
• You make subtle connections others miss. You absorb large amounts of information rapidly.
• You learn fast.
• You can change directions rapidly when appropriate.
• Honesty.
• You are known for your candor.
• You avoid partial truth and tinted truth.
• You are non-political and straightforward when you disagree with others.
• You only say things about people you will say to their face.
• Communication. You are effective communicating both in meetings and 1 to 1.
• Selflessness.
• You are perceived to be guided by what you think is best for the company, rather than best for yourself.
• You are ego-less when it comes to finding the best ideas and interacting with others.
• Reliability.
• Colleagues perceive they can depend upon you.
• You are not prone to flakiness, anger, or impulsiveness.
• Passion.
• You care deeply about the company’s success and your colleagues know it.
• Your thirst for excellence is infectious and inspiring.

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