Senior Manager, Circulation & Analysis - GAP (San Francisco, CA)
Senior Manager, Circulation & Analysis #000XB
GAP INC.
Major Responsibilities:
- This position is responsible for the day-to-day operations of CRM’s Circulation & Analysis team.
- This team is responsible for the on-time, error free delivery of data files and campaign reporting for all direct to customer marketing programs (email & direct mail) for all of our businesses.
- This team works with business partners to execute direct marketing campaigns and read results, evaluating and testing performance to make recommendations for future programs.
- This position is also primarily responsible for the quality and maintenance of customer data as it is used for outbound marketing
- Responsible for the on time delivery of all email and direct mail files and circulation analytics
- Implement changes to processes, strategies and organization to ensure continued high quality campaign execution while scaling to meet new demands and priorities.
- Manage team workload, setting appropriate expectations on delivery and pushing back as appropriate
- Drive implementation of key initiatives and support allocation of resources to drive new key programs
- Identify potential problems and proactively communicate to management and business partners
- Review and support of team in drafting of segmentation briefs, post campaign results reporting, hindsights and other campaign related processes.
Career development for a team of 5
- Owner of regular meetings to communicate key priorities and issues to business partners
- Experience managing and developing people, including setting goals and priorities, identifying and addressing development areas, and writing and administering reviews.
- Understanding of CRM tools and data structures is critical to success in this position.
- The successful candidate will need to be able to identify creative solutions to a variety of technical programs.
- Presentation Skills
- Effective in a variety of formal presentation settings (one-on-one, small and large groups, with peers, direct reports, and bosses); is effective both inside and outside of the organization; commands attention and can manage group process; able to build strong cross-functional relationships.
- Skilled in presenting complex technical issues and concepts both verbally and written.
- Priority Setting
- Spends time & the time of others on what’s important; can quickly sense what will help or hinder accomplishing a goal; eliminates roadblocks; creates focus; anticipates and proactively communicates changing timelines.
- Marketing Experience
- Experience in CRM principles such as segmentation, customer loyalty programs, email and direct mail campaigns and data mining including predictive modeling, and statistical analysis.
Minimum Qualifications:
- Minimum of 5 years experience managing both managers and individual contributors
- Highly detail oriented
- Customer relationship management or data base management experience highly desired
- Strong analytical & technical skills
- 5+ years relevant experience
- MBA desired, but not required
- Circulation experience desired, but not required.
- Familiarity with direct marketing circulation, merge-purge, customer data and hygiene, NCOA, data appends and use of models is desired but not required.
CONTACT: Please contact Recruiting and learn more about us by visiting www.gapinc.com/careers and apply online by clicking the link below:
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It was the summer of 1969: Man took his first walk on the moon. Nearly 450,000 people gathered in upstate New York to witness the historic Woodstock concert. And Doris and Don Fisher opened the first Gap store in San Francisco.
Today, Gap Inc. is one of the world's largest specialty retailers, with more than 3,000 stores and fiscal 2005 revenues of $16 billion. We operate four of the most recognized apparel brands in the world — Gap, Banana Republic, Old Navy and Forth & Towne.
Perhaps more than anything else, our people are what make Gap Inc. a great company. Gap Inc. employees around the world are smart, creative and passionate individuals working in areas from product design to distribution to marketing. Whether you're interested in working at one of our headquarters locations, in a store or at a distribution center, a variety of career opportunities awaits you.
Gap Inc. embraces diversity and supports an inclusive work environment. Working here requires energy, commitment, flexibility and teamwork. Whether you're a college graduate ready to start your career, or a professional looking for your next challenge, we offer exciting opportunities to learn, stretch and grow. Try us on for size.
EOE
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