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Manager Performance Analytics (San Francisco, CA)MRM is the relationship marketing agency of McCann Worldgroup. With 64 offices in 37 countries, over 1600 employees and gross billings in excess of $1 billion, MRM is a global leader in customer-direct marketing solutions. MRM's capabilities span the full spectrum of relationship marketing including: market and consumer analyses, segmentation, on-and off-line direct marketing, database management and analytics, cross-channel media technology solutions, and breakthrough creative. MRM partners with their clients to optimize customer communications across a broad spectrum of relationship-driven marketing channels both on and offline. Further, MRM has developed proprietary tools and processes to advance the effectiveness and efficiency of their clients' marketing efforts. http://www.mrmworldwide.com http://www.mccann.com Named as the B2B magazine’s “Direct Agency of the Year”, MRM’s global client roster includes blue-chip companies such as General Motors, UPS, Dell Computer, Avaya, AMD, Nestle, and Microsoft. MRM manages strategy and campaign work behind Microsoft’s MS Office Suite, Exchange, Windows Vista, Microsoft Business Solutions and the Small and Mid-Market Solutions and Partners customer segment. POSITION OVERVIEW: We are looking for a statistical modeler with management experience and a background in applied statistics, predictive modeling, data mining, and data analysis to identify profitable customer segments, optimize channels, and expand and grow our marketing opportunities. Our team is focused on customer value, team experience and the bottom line. The individual we are looking for must possess excellent collaboration skills and a results-driven orientation. We are looking for someone who can effectively consult with various marketing teams and effectively communicate findings and statistical concepts to our partners. The suitable candidate will be someone who possesses business acumen and insight and significant experience in multivariate statistical analysis (linear & logistic regression, categorical analysis, cluster analysis, statistical sampling, decision trees, multidimensional scaling, etc..) • Manage development, test & deployment of predictive modeling & scoring, segmentation, targeting, data mining. • Present findings to senior management and routinely provide status improvement reports. • Serve as a general resource on data analysis, predictive modeling and data mining techniques. Advise management, clients, and other business partners on the effective use of analytical methodologies. Provide specific expertise in the areas of acceptable sample sizes. • Demonstrated ability to effectively apply and manage statistical techniques in a business setting. REQUIREMENTS/QUALIFICATIONS: • 3+ experience in direct/database marketing industry required, focusing on analysis and reporting functions in a fast-paced data environment. 2-3+ years of experience, preferably in direct mail/marketing industries. A strong, demonstrated background in applied statistical analysis, specifically in modeling and target marketing applications, research design and analysis • Experience in managing junior analysts and statisticians • Willingness to roll up sleeves and do whatever is necessary to advance the organization’s capabilities. • Solid working proficiency in SAS, SPSS or other statistical software and analytical tools. • Strong proficiency in SQL and data preparation for statistical analysis. • Ability to visually depict analytic results in PowerPoint and Word. Experience working in software/technology vertical is a plus. EDUCATION: • Bachelor’s degree required with a strong preference for a master's degree in Statistics, Quantitative Management, Economics, etc. • Master’s degree preferred in Statistics, Quantitative Management, Economics, etc. ** Please submit resumes to sfomr.resume@mccannsf.com ** Please put MANAGER PERFORMANCE ANALYTICS in the subject line This job ad has expired. Click here for active job ads. |
