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Database Marketing Analyst - PC World Communications (San Francisco, CA)PC World Communications is seeking a Database Marketing Analyst to act as the central point person for the company’s database marketing and business intelligence effort. The individual will drive the overall database marketing and lead generation strategy, to promote and cross-promote PC World’s information offerings. The Database Marketing Analyst will report to the Director of Online Marketing, and will also work closely with other marketing groups in order to develop and manage a central business intelligence database, standardize email and registration efforts, track promotional campaigns, grow the list, and mine & capture data to analyze audience usage. The ideal candidate will have a strong database marketing background with knowledge of database development background and a passion for analyzing and using data to create audience development opportunities across multiple product lines. Candidates should bring a strong knowledge & 3-5 years of experience in direct marketing, specifically email, including spam laws, email deliverability, and campaign testing. This role will require a significant amount of cross department interaction so candidates should have exceptionally strong communication skills, the ability to understand the audience development needs of the various product lines and develop programs. Success will be measured on the ability to develop effective email and lead generation campaigns, and to develop a database that will track and optimize cross marketing efforts leading to increased sales in all lines of business. Send your cover letter, resume and salary requirements to jobopps@pcworld.com. Please reference 'Database Marketing Analyst' in the subject line when applying to this position. PC World Communications, Inc., a subsidiary of IDG, is the publisher of PC World, PCWorld.com (www.pcworld.com), and home of the PC World Test Center. The winner of the 2005 Maggie Award for Best Computer Magazine/Consumer, PC World has a readership of over 4.8 million total purchase influencers (IntelliQuest CIMS Spring 2006: Total unduplicated, combined Average Issue Audience: Business, Home, and Dual Studies). With an average of over 7.0 million unique visitors per month (HitBox, March - May 2006), PCWorld.com, winner of the 2005 Neal Award for Best Web Site, is a leading online resource for technology product buyers and users. www.pcworld.com
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