Web Analytics Manager (Emeryville, CA )
Job Description
Responsible for managing the creation and delivery of product performance reports. The ideal candidate will have experience evaluating website performance using web analytics systems and other data mining techniques. This individual will be responsible for managing the ongoing reporting systems as well as receiving requirements from business users and developing new reports.
Duties & Responsibilities
- Understand and anticipate business owners' reporting and analysis needs and pro-actively work to meet them.
- Consult with business users and internal customers to determine their current tracking requirements and fully document existing reporting infrastructure.
- Work with website technical development team and project management to ensure pages are optimized for data collection.
- Extract and compile data from web logs and apply quantitative analysis techniques to help inform decisions on interface design and improve site and product-specific usability.
- Work across the organization to help develop knowledge management infrastructure.
- Contribute to data measurement and reporting methodology development.
- Identify successes, trends, and potential problem areas. Provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance.
- Create and distribute standard reports on web traffic, product registration rates, partner performance, sales and marketing program performance, and email response rates and trends.
- Manage WebTrends automated site-wide web tracking system for managers and business leaders to access customized dash-boards and recognize trends.
- Identify system problems, communicate details and provide solutions on a pro-active, self-directed basis.
- Responsible for ensuring accurate and complete processing of log data as well as monitoring the generation of reports and the automated delivery of reports via email.
- Perform ad-hoc reporting and analysis as needed.
Required Experience:
- Minimum of 2+ years of experience in web and e-business analytics and 3+ years of overall experience in Internet space.
- Extensive experience with a web analytics tool such as those by WebTrends, Coremetrics, WebSideStory, Omniture is required. WebTrends is preferred but not required.
- An understanding of internet business models and processes and interactive marketing concepts and strategies.
- Access database experience, search engine marketing & optimization experience, marketing knowledge and data mining experience.
- Knowledge of SQL, database query tools, and basic database design concepts a plus.
This Job Requires the Following Skills:
- Strong analytical, problem solving and quantitative analysis skills
- Expert in Excel, complex spreadsheets and data manipulation
- Awareness of general business requirements, ability to anticipate user needs and proactively create process improvements.
- Technical curiosity and strong interest in discovering how software systems work, and how they can be pushed to their limit.
- Ability to work through complexity and standardize processes is critical to success.
- Strong attention to detail.
- Excellent organizational skills. Ability to handle multiple ongoing tasks and projects simultaneously.
- Possess a strong work ethic and be an effective team player
Education Required:
Bachelor's Degree, preferably in a quantitative field (Math, Comp Sci, Econ, Engineering), Business Administration or equivalent experience strongly preferred
HomeGain
1250 45th Street
Emeryville, CA 94608
Contact: Robert Farrell
(510) 594-4176
jobs@homegain.com
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