Analyst, Web Analytics (Park City, UT)
Backcountry.com has an outstanding opportunity for a talented Analyst. We seek an experienced analyst who is completely comfortable with web analytics. At Backcountry.com we make sure each customer gets the perfect gear for her needs — you'll be on the front lines in this effort. This position reports to the Director of Strategic Analysis and supports the overall company with web metrics.
Perks:
- We use the gear we sell — all employees are privy to incredible gear deals across a huge range of outdoor sports, action sports, and lifestyle products.
- All employees have access to special opportunities with vendors, resorts, resort passes, industry events, etc…
- Backcountry.com continuously demonstrates phenomenal growth each quarter. All employees have strong opportunity for tremendous career advancement and growth.
Considerations:
This position is based in Park City, Utah and is full-time and benefits eligible. Benefits include paid time off, paid holidays, floating holidays, subsidized medical insurance, voluntary coverage (dental, short-term disability, supplemental accident), 401K, annual profit sharing, employee gear discount, employee referral program, flexible hours, casual dress, discounted season passes, and transferable day ski passes.
Responsibilities
- Ability to be proficient;
- Develop and deploy web metric KPI’s across the marketing, merchandising, and finance departments;
- Responsibilities include daily, weekly, and monthly reporting as well as ad hoc;
- Participate in site redesigns or enhancements as a measurement expert, identify reporting requirements, and evaluate post-launch metrics;
- Structure and monitor A/B and multivariate tests;
- Assist in evaluating the quantitative benefits of new business initiatives by having a thorough understanding of online customer behavior;
- Provide support in determining the factors affecting website visit behavior such as conversion, customer retention, and overall site experience.
Requirements:
- An understanding of web strategy and design;
- Ability to collect data, analyze trends and draw conclusions to make recommendations;
- An understanding of web analytic solutions (Omniture a plus);
- Excellent verbal and written communication skills and the ability to interact with all departments;
- Excellent working knowledge of managing data in such applications as Excel, Access or relational databases;
- SQL skills preferred but not required;
- Proven track record of delivering complete, accurate, and detailed results in a fast-paced environment;
- Familiar with ecommerce principles;
- Knowledge of and interest in the Internet required.
Education Required: BA or Masters
Contact: Greer Hitch, ghitch@backcountry.com
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