Associate Director Analytics (New York, NY)
R/GA, a New York based Digital Advertising Agency, is looking for an Associate Director Analytics for our Data Intelligence department.
PLEASE SUBMIT RESUMES TO: shannon.moorman@rga.com
Responsibilities Include: - Manage group of senior and junior analysts providing business performance analysis for key clients including customer and statistical analysis, website, online advertising, marketing media campaigns and e-commerce activity
- Responsible for using collected data to conduct statistical modeling, segmentation, value analysis
- Responsible for performing analysis of quantitative research data
- Conduct campaign data analysis (test plans, creative performance, media performance, etc)
- Responsible for collecting and manipulating interactive media vendor data and overlaying data (adserving, Comscore, etc)
- Manage the collection and synthesizing of data for clients from multiple client sources. Develop data strategies (e.g. what we should capture, how we should capture it, and the triggers/decisioning as a result, etc.)
- Work with internal and external resources to develop client analysis tools and services such as segmentation, modeling, dashboard development, decision aids and business case analysis to support programs, creative and recommended solutions
- Assist in building out R/GA’s client services in the area of requirements development, operational management, customer database analytics and CRM program development
- Understand client’s business requirements, design and develop reporting and analysis approaches tailored to their needs
- Stay current with client and industry developments and benchmarks
- Work closely with R/GA team in making specific and actionable client recommendations
- Foster relationships with Account, Production, Interactive Design, Creative and Technology teams
- Contribute to innovation for R/GA and helping to establish R/GA in the marketplace as being “accomplished” and cutting-edge in the area of data and analytics
- Also responsible for hands-on client assignments
Skills and experience required:- Strong analytical skills, must be proficient in analyzing and interpreting data from standard software packages and client databases
- Experience with CRM operational consulting
- Experience with web analytics platforms such as WebTrends, Omniture, Coremetrics, Hitbox, Visual Sciences and email marketing tools such as @once, Echomail, Cheetahmail
- Experience with various ad-serving technologies including: DoubleClick DART or Atlas DMT
- Expert user of Excel
- Solid understanding of the fundamentals of web advertising
- Role requires the ability to write clear and concise PowerPoint presentations for client summarizing data insights, outcomes and implications in straight-forward and enlightening way for clients
- 5 - 7 years experience in a related role
- Agency background in interactive analysis preferred and/or direct marketing experienced ideal
- Minimum Bachelors' Degree required, preferably in business or marketing
IT’S ABOUT THE WORK- R/GA (www.rga.com) is the New York-based advertising agency that is centered in interactive media and serves as the lead digital partner for Fortune 500 companies and world-class brands. R/GA focuses on creating optimized, user-centric experiences that sell products, engage customers and build brands across channels, from the Web to broadband/enhanced television and wireless devices.
- R/GA’s philosophy is that the Internet is a different beast. A flexible communication and commerce channel that requires specialized knowledge across a broad range of disciplines. Our key differentiators are;
- Strategy: Our process is research-intensive and insight-driven. Forrester’s report entitled "Web Design Agency Shootout” (June 23, 2004) rated R/GA as the most strategic of agencies examined both for transaction-led projects (e-commerce sites), as well as for image-led projects (digital branding).
- Creativity: R/GA is the world's most award-winning agency focused on interactive and has received the top creative awards for film, broadcast and interactive, including Cannes Cyber Lions, Clios, London International Advertising Awards, and One Show Interactive. Our team of Interaction Designers, Visual Designers and Copywriters craft innovative and multichannel creative that deliver results for clients’ bottom lines.
- Collaboration: Our rich history in collaboration – a legacy from our film and broadcast beginnings – gives us valuable flexibility in working with partners and agencies to ensure consistent messaging across channels. Additionally, we are proud to be one of the only agencies in the world to have achieved a symbiotic balance of world-class creative talent, highly skilled technology developers, strategists and project managers working together to deliver breakthrough solutions.
- Technology: R/GA’s Technology department materializes narrative, design and interaction concepts with over 40 platforms and languages. E-commerce, back-end integration, multiplatform development, and digital signage are all within our capabilities. Any channel, any environment, any time.
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