CRM Analytics Manager (San Francisco, CA)

MRM Worldwide

MRM is the relationship marketing agency of McCann Worldgroup. With 64 offices in 37 countries, over 1600 employees and gross billings in excess of $1 billion, MRM is a global leader in customer-direct marketing solutions. MRM's capabilities span the full spectrum of relationship marketing including: market and consumer analyses, segmentation, on-and off-line direct marketing, database management and analytics, cross-channel media technology solutions, and breakthrough creative. MRM partners with their clients to optimize customer communications across a broad spectrum of relationship-driven marketing channels both on and offline. Further, MRM has developed proprietary tools and processes to advance the effectiveness and efficiency of their clients' marketing efforts.

http://www.mrmworldwide.com
http://www.mccann.com

Named as the B2B magazine's "Direct Agency of the Year", MRM's global client roster includes blue-chip companies such as General Motors, UPS, Dell Computer, Avaya, AMD, Nestle, and Microsoft. MRM manages strategy and campaign work behind Microsoft's MS Office Suite, Exchange, Windows Vista, Microsoft Business Solutions and the Small and Mid-Market Solutions and Partners customer segment.

Check out some of our latest work at http://www.office2007.com

CRM Analytics Manager (Campaign Analytics)

Summary

The Analytics Manager is a client-facing position dedicated to driving meaningful and actionable analysis CRM programs and campaigns. The Analytics Manager position owns all analytical deliverables for assigned clients, including: analytical components of the program planning phase, back-end reporting, testing frameworks and ongoing client learning plans. The role is a hands-on one, where the Manager both executes analytical work and supervises others in its production. The position requires an individual who is adept at training and mentoring Analysts/Senior Analysts. Ideally, this position is staffed by a “Super Analyst,” an individual who is equally adept at performing and managing high-level analytical work.

The Analytics Manager is additionally tasked with assisting in the development of analytical thought leadership. The position is charged with advancing the competency through implementation of effective and efficient analytical frameworks, tools and processes.

Finally, the Analytics Manager serves as an active partner with Strategic Planning, Media, and Account Management team members, working to create customer/business insights that facilitate the development of relationship marketing strategy designed to positively impact our client’s businesses.

Responsibilities

• Develops and gains client approval on analytical plans to guarantee the delivery of deliverables that answer important client questions.
• Manages scope creep on analytical deliverables by steering projects in accordance with analytical plans.
• Analyzes campaign and customer data to provide conclusions, implications and actionable recommendations designed to improve the quality of future relationship marketing communications.
• Develops close working relationship with assigned clients to provide strategic analysis, campaign and program recommendations, and thought leadership that is in alignment with the client’s business goals and strategy.
• Demonstrates strong proficiency in the utilization of analytical tools for advertising and direct marketing including: segmentation and modeling, back-end response analysis, quantitative and qualitative primary research.
• Develops and deploys detailed Test & Measurement Plans designed to drive customer knowledge.
• Provides integrated (online and offline) marketing analytical solutions to improve client decision-making.
• Identifies opportunities to apply strategic or advanced analytics within marketing programs. This includes a demonstrated ability to effectively apply and manage statistical techniques in a business setting.
• Has experience with the advanced analytics such as test & deployment of predictive modeling & scoring, segmentation, targeting, data mining.
• Partners actively throughout projects with Strategic Planning and Account Management resources to ensure use of appropriate tracking metrics and methodology are in place to measure program and campaign performance.
• Campaign Sr. Analysts and Analysts may report into the Analytics Manager.

• BA/BS required, MBA or Masters in related field strongly preferred
• 5+ years experience in analytics for direct marketing and advertising industry required, focusing on marketing campaign effectiveness reporting, analytics, and development of customer knowledge in a fast-paced client environment.
• Experience working in software/technology vertical preferred.
• Proven track record of to lead analytic strategy with a diverse and demanding client.
• Strong proficiency in the utilization of analytical techniques for the measurement of online advertising, CRM and web environments.
• Active thought leader with a deep analytical heritage.
• Excellent track record in the integration and use of customer data to develop conclusions, implications, and recommendations that shape future marketing decisions for high-level clients
• Expertise in various analytic and measurement technologies, including an understanding of their respective competitive landscapes.
• Strong methodological background in development of online tests for evaluation of online media and creative.
• Solid experience in use of post-exposure study methodology.
• Solid working proficiency in SAS, SPSS or other statistical software and analytical tools.
• Strong proficiency in SQL and data preparation for statistical analysis.
• Exhibits ability to teach and mentor analytic staff.
• Demonstrates ability to multi-task in a fast-paced data environment.
• Possesses exceptional written and verbal communication skills.
• Motivated, self-starter.

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