Director, Web Analytics (Los Angeles, LA)
Job Description
Los Angeles Times Interactive seeks an experienced web reporting and analytics professional to streamline the capture and analysis of all data relevant to the online business. Familiarity with display and cost per click advertising models and site reporting software (e.g. Omniture Site Catalyst, CoreMetrics, Hitbox) is a requirement. Past experience with business intelligence and analytics software (SAS, SPSS, Business Objects, Cognos) a real plus.
Responsibilities
- Work with key business and editorial stakeholders to define and prioritize site reporting requirements
- Manage team of analysts
- Coordinate development of dashboard reporting drawing on key audience and financial data from multiple systems
- Oversee design and development of data warehouse
- Develop plan for implementation of A/B testing software and processes
- Own integrity of all system data
Required Experience:
Qualifications
- 5+ years in website analysis, delivering quantitative analysis and insight for a metrics driven organization
- Thorough understanding of ad serving platforms such as DoubleClick/DART and paid search engine marketing data sources such as Google, Overture/Yahoo, and GoToast
- MBA or advanced quantitative degree preferred
- Knowledge of database design and infrastructure requirements to deliver measurement solutions a plus
Position Reports To: VP, Interactive/latimes.com
Education Required: MBA
Los Angeles Times
202 W 1st Street
Los Angeles, CA 90012
USA
Mark Banuelos - (213) 237-5000
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