Director of Database Marketing/Circulation (Fort Lauderdale, FL)

The Director of Database Marketing/Circulation is responsible for creating a contact/mail plan that ensures catalogs and other media are reaching each customer segment with optimal frequency and mailing depth. In addition, this individual is responsible for preparing all mail files and corresponding personalization for each mailing to maximize response rate and overall campaign economics. • Creating the mail plan for the year by customer segment • Managing the multi-million dollar circulation budget • Executing each campaign (list selection, personalization, mail stream engineering) • Coding campaigns into systems so each campaign can be tracked and evaluated • Using a mix of predictive models built in house and built by third parties

Required Skills:

• Bachelors - Math, statistics, economics or business related field. MBA or advanced degree helpful • 7-10 years database marketing experience. Preferably in B2B industries and in companies with very large databases. Experience developing mail plans for Catalog/Direct Mail oriented companies that are complex in nature is highly desired. • SQL programming skills desirable • Advanced understanding of Statistical analysis • Experience with SAS Enterprise Miner is desirable • Advanced skills in mail file selection and campaign planning and execution using both direct query tools such as SQL and packaged software environments such as tCRM, SAS, or Unica. • Expert knowledge of circulation processes: mail file engineering, list selection, personalization, merge/purge, suppressions, Data Append, Data hygiene. • Experience with complex database environments

Rate: $100-125k plus bonus

Refer to Job# 15652-DataShaping and email MS Word attached resume to Orly Miller, orly@analyticrecruiting.com or register online at www.analyticrecruiting.com choosing Orly Miller as your recruiter contact.

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