CRM analyst - Vodafone (Dublin, Ireland)
INTERNAL ROLE TITLE: CRM Analyst
REPORTS TO: Data Insights Manager
FUNCTION:
DEPARTMENT: Marketing
Role Purpose
Execution and development of data mining and statistical models required for analytical CRM. Contribute to the targeting, design and measurement of the success of campaigns.
Essence of Role Key Accountabilities
- Proactive propensity modelling, including optimal target market modelling for new propositions.
- The modelling and 'maths' needed for campaign optimisation.
- Overall and consistent measurement of the success of customer contacts.
- Provision of all models required for campaign optimisation and Intervention Vault.
- Segmentation understanding.
- Development of Churn models.
- Contribution to the design of contacts, including facilitating trial methodologies to test new ideas.
- Ad hoc analysis when required.
Role Dimensions
Financial (limits/mandates etc.)
Non-financial (customers/staff etc)
- Key interface with the CRM manager and proposition owners in Marketing.
- Key interface with the Campaigns Execution Team
Typical Outputs- Production of a Churn Prediction model.
- Product propensity models.
- ROI analysis of campaign
Person Specification
Competency / Performance Driver
Technical / Professional Expertise- Achievement Oriented
- Customer Focus
- Interpersonal Effectiveness
- It is an ideal job for a new graduate, or somebody with up to 2 years experience
- Third level degree in a numerate discipline
- Knowledge of statistical theory and techniques
- Knowledge of SPSS or SAS software, or experience in a programming language
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