Market Research Director (Dallas, TX)

Director - Analytics, Strategic Business Analysis (SBA) is responsible for directing client and department initiatives and for planning new direction, most likely by joining the account team within the pharmaceutical vertical. SBA supports the success of Targetbase by providing critical strategic recommendations that guide our client's decision making process as it relates to CRM initiatives.

Experience:

• Candidate should have a minimum of 7 years of hands-on marketing/advertising analysis experience. Experience in the pharmaceutical industry is a plus.
• Candidate should have experience across a wide variety of marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, market mix modeling and ROI measurement.
• Candidate should have demonstrated capability of leading consumer research and analysis initiatives from project design through communication/dissemination of relevant findings.
• Custom research experience is a must!!!

• Owns and manages the assessment of client owned data to build a business case for action using creative analysis and integration of various data sets.
• Identifies and recommends new business opportunities in existing clients
• Owns the design solutions from the business assessment and stated client objectives.
• Responsible for thought leadership, internal development of innovative research and analytical techniques, and methodologies and technologies designed to enhance knowledge of client's customers.
• Acts as a marketing subject matter expert in an analytic function, while remaining a generalist in all SBA work. Ideally the right candidate with have applied experience within the pharmaceutical industry.

• Analysis Techniques: Factor analysis, predictive modeling of all types, and cluster analysis.
• Data Proficiency. Experience working with various types of data, including data sourced from consumer surveys, as well as from transactional histories.
• Computer/Analysis Tools: Familiarity with a variety of analytic tools, including SPSS or SAS. Experience with Business Intelligence and Data Mining Applications is also helpful.

• Self-motivation and direction
• Teamwork orientation
• Communication and presentation skills

This job ad has expired. Click here for active job ads.