Director of Database Marketing (Phoenix, AZ)
Responsibilities
Working closely with five tremendous team members you’ll be responsible for the management and oversight of all daily functions within the Database Marketing team.
These areas include but are not limited to:
- List Services
- All mailing list acquisition and list processing functions
- Data Analytics
- Segmentation and demographic profiling
- CRM initiatives and reporting
- ROI Reporting
- Statistical modeling and reporting of client data
- Fulfillment Services
- Survey Tabulation
- Mapping Services
- Product Fulfillment
- Logistics
- Mail Freight Operations
- General Freight/Trucking Operations
- Small Package Delivery Logistics
- Postal Affairs
- Direct Entry Operations
- Postal Logistics Management
- Postal Processing
- Postal Permit Application and Processing
- CASS and Pre-Sort Functions
- Audit Functions
Team Management and Direction - Responsible for staff development and annual success plans.
- Oversee innovation initiatives and team workflow efficiency metrics.
- Responsible for maintaining targeted profitability in revenue generating sectors of the team.
Current Operational Strengths:- Freight and Trucking Logistics
- Mail Stream Direct Entry Logistics
- Domestic Postal Permits and Logistics
- Canadian Postal Permits and Logistics
- Non-profit postal logistics
- Add/Change, NCOA and Deceased List Processing
- ABC and BPA Audits
- List Purchasing and hygiene
- Basic Demographic Cluster Mapping
- Basic ROI reports for end user clients
Target Areas for Innovation or In-Depth Focus - Knowledge and working experience with lists available in the market for targeting certain industries/consumer groups and ability to negotiate very low costs for these lists. This would also include how to select certain target consumers from those lists.
- The ability to develop and manage a centralized database, data hygiene expertise and data usage skills -- how to build a database for a client and then how to use the data in that database to better personalize and target products and promotions (direct mail, web, etc.) to the consumers in that database. (This is basically a limited CRM functionality.) This would also apply to building our own internal database of clients for marketing purposes.
- More robust and developed ROI programs. Ramp up managing and manipulating the data and analyzing the results from a statistical significance standpoint - ideally, this would be across multiple platforms.
- Develop proven results with data processing management/work flow efficiencies Application of more automation of our list processing, merge/purges, and other data processing projects, as well as the ROI's.
- Ability to effectively present database management capabilities and strategy directly to clients.
- Review outsource potential and opportunities for data/list processing functions to enhance efficiencies and deliver more results with less staff, at a 24/7 pace of business.
Qualifications:
Knowledge in list services, database management, and analytics acquired by completing a 4 year degree plus 5-10 years of relevant experience in a related field. Previous supervisory experience plus strong communication skills ( both written and verbal) are required. Technical skills in PC computer operations with a well-developed grasp of marketing objectives are essential. Knowledge of Microsoft Access and SQL is preferred. Relevant experience in the field of data analytics, data mining and statistical modeling is also a plus.
To apply, send resume, cover letter and salary history to: fred.petrovsky@mcmurry.com
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