Analytics Strategist (New York, NY)

Avenue A | Razorfish has an immediate opening for a Web Analytics and Business Strategy Manager in our New York office. Working with the Strategy Director, the Strategy Manager will support a major account and manage a team of analysts.

Overview

The Web Analytics and Business Strategy Manager is responsible for working with a cross-functional team to align the client’s needs and strategic business objectives. The Strategist is responsible for ongoing on-site metrics definition, reporting and analysis. In addition, the Strategist will provide support to all business and marketing strategy projects by conducting secondary and primary research.

Key responsibilities include:

• Working with AARF teams and clients to define measurable business goals
• Lead site reporting activities including:
  • Define key performance indicators (KPIs)
  • Define diagnostics measures to support KPIs
  • Generate and delivering reports to clients on time and with zero defects
  • Create and standardize report templates
• Interpret web analytics data, develop key insights and recommendations
• Integrate web analytics with other measurement techniques including Flash interactions, online campaigns, audience surveys, and RSS analysis
• Direct a team of analysts to extract and organize web analytics data
• Lead and support client presentations and business development efforts with strategic thinking, research, and analysis
• Manage, prioritize, and respond to ad-hoc requests from clients and AARF teams
• With Strategy Director, manage/ expand relationships and planning with third-party vendors, including defining statements of work, business requirements, and budgeting
• Additional areas: Support Strategy Director with business and marketing strategy initiatives including competitive analysis, audience analysis, prioritization exercises, business case support
• Provide ongoing updates to project team of industry trends, issues, site features and best practices

• 5- 8 years consulting, agency, or client-side experience in direct or related discipline
• Experience presenting to clients
• Familiarity with online analytics measures, terminology, benchmarks
• Experience with web tracking tool such as Hitbox, Omniture, Coremetrics, or Webtrends
• Demonstrated expertise in marketing and business analysis, with an ability to frame complex business situations for analysis and development of recommendations
• Ability to use quantitative and qualitative data to visually depict client business realities
• Detail-oriented, with excellent writing and analysis skills, with high standards for quality of thinking
• Ability to establish project deadlines and organize activities to meet all deliverables
• Ability to manage up by properly engaging Strategy Director and account team
• Advanced Excel skills, including complex spreadsheets and data manipulation
• Strong MS PowerPoint presentation skills – must present examples

• Understands log files, log file creation, click stream analysis
• Background experience in statistics and/or online advertising

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